The role of the property manager is evolving – with the lines being blurred between that of a property manager and that of an asset manager.
This is according to Sean Paul, Executive Director of Spire Property Management, who highlights a white paper produced by the Institute of Real Estate Management (IREM) entitled Asset & Property Management: A Shifting Dynamic.
“In general, the role of property management involves the effective management and operation of commercial or residential properties. A property manager acts on behalf of the owner in duties such as collecting rental, lease administration, maintenance of the property, working with staff and contractors, risk management, enforcing rules & guidelines, and importantly – tenant relations in a bid to ensure tenant satisfaction and ultimately retention.”
“By comparison, asset management is centered on financial matters and focuses on maximizing the return on investment and identifying new methods of creating additional value in the asset,” says Paul, who goes on to advise that whereas in the past these roles where separate and distinct from each other, this has now changed and effective property managers must also act as asset managers, seeking to maximise the earning potential of a building for their client.
“Some people may think of property managers as just being that person who knocks on the door once a month to collect a rent cheque from the tenant on behalf of the building owner, however the evolving property managers are taking on the responsibility for financial analysis and making recommendations based on the financial impact to the property. They prepare annual budgets and work toward improving the net operating income of a property.”
Gregg Huntingford, CEO of Spire, concurs and says that whilst property managers are expert in the day-to-day operations of a property, asset management requires strategic thought and implementation in order to actively enhance the cash flow and value of the assets – maximising the return on investment and value of property.
At Spire, our property managers take on many of the roles of an asset manager,” says Huntingford. “They are skilled at streamlining operations and adjusting the management of a property to reduce operational costs and increase income; they understand property as an investment and prepare financial forecasts and cash flow analysis to ascertain a property’s financial performance; they determine the value of a property and what can be done to increase this – such as utilising ‘dead’ space for additional income; and they negotiate on behalf of the owner.”
“In our opinion, the most effective property managers are those who have learned to think like asset managers in order to combine both a strategic and tactical approach to managing a property,” concludes Huntingford.